Love Beauty and Planet have a predominately female or femme presenting consumer base, however, there is an opportunity to expand to a male audience. Florals and soft colors are not inherently feminine, and Love Beauty and Planet will shift its market to include men in their advertising while keeping their soft colors and florals in design choice. There is also still a focus on their eco-friendly roots, but the main idea is to show a more diverse consumer of the product, something that matches the user feedback of male partners enjoying the product.
